Back to What’s On If you’ve ever read one of Zoë Foster-Blake’s books, followed her on Instagram or used her cult skincare line Go-To, you already know she’s not your average business founder. She’s hilarious, insightful, and radically honest about the highs and lows of building something from scratch.
In this exclusive, hosted by journalist and presenter Bridget Hustwaite, Zoë peels back the glossy layer and shares what it really takes to grow a personal brand into a business empire.
We’ll talk:
• How she developed Go-To’s signature voice and identity
• The behind-the-scenes chaos of scaling a product-based biz
• Staying human while leading a high-growth company
• Pivoting when things don’t work (hello, packaging drama!)
• Letting go of control and trusting your team.
Expect warmth, wit, and wisdom as Zoë gets real with all of us.
Whether you’re mid-hustle or just dreaming big, this is the conversation that’ll leave you fired up, fearless, and maybe a little emotional.